Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Marketing tactics include advertising as well as determining product pricing.
Lithium Australia has hit a major milestone with the successful production of lithium ion battery cathode powders and lithium ion batteries using lithium phosphate produced directly from mine waste courtesy of its proprietary “SiLeach” process. The company managed to bypass the need to produce high-purity lithium hydroxide or carbonate, which could significantly reduce the cost of battery manufacturing.
To whom it may concern – when a decision was made to try and sell our business, after several profitable years of trading, so we could reap the rewards of our hard work and effort we put into it, the first person to come to mind was Graham Nankivell, mainly because we purchase this business with his help, and also the confidence we had then proved to be correct.