Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Marketing tactics include advertising as well as determining product pricing.
Service Canada works to protect the EI program from misuse. One of the ways we do this is by working with employers and claimants to ensure the accuracy of the information we receive. With your help, we can reduce the amount of misuse and ensure that the EI program is used as it should be — as a program that provides temporary financial assistance to individuals who qualify.
My wife and I used the services of PBS for the sale of our company, WPA Cleaning. The main thing that impressed us was the easy friendly use of the services. We were always given updates on progress and out of hours response. Easy to find and park when we went to their offices. The settling agent they use was also very easy to use. We would recommend PBS and Paul & Russell for the sale of your company.